What began as a regional music festival in the 1980s with 700 attendees, has boomed into two weeks covering music, film and technology with 2,200 official musical performers alone from more than 50 countries. Countless more performers lay down their jams in the streets and at non-official South by Southwest bars, as well as films and self-proclaimed social media gurus aplenty at SXSW Film and SXSW Interactive, respectively.
They do say that everything is bigger in Texas.
Like most music festivals, it starts around lunchtime but Austin’s bars play host well into the night. Even when the bars close down at 2 a.m., food vendors and the partying masses still roam until sunrise. The music festival is the largest of its kind, and the festival began with a focus on emerging talent has started to draw marquee names as well. This year’s performers alone included Prince, Justin Timberlake, Green Day and the Flaming Lips.
And with bars ranging from converted residential homes to the backyards of Stubb’s BBQ, Austin lives up to its claim of having the most bars per capita in the U.S. and being the live music capital of the world. Compared to the mega-festivals like Glastonbury or Coachella which draws a similar caliber of talent, SXSW’s venues are downright intimate. You’ll never need to worry about seeing the stage without binoculars on.
The key to having a great time at SXSW though, is getting into the know. It’s pretty easy in the uber-polite South (and makes for a great incentive to strike up a casual conversation) but sites like ohmyrockness.com, wanderless.com and Twitter also offer the latest rumors on secret shows and manageable calendars of events.
And all of these it set in Austin, Texas which mixes the twang of the South with a healthy dose of hippie and progressive. The people will give you directions with a smile, but also might be wearing a tie-dye shirt saying “Keep Austin Weird.” While you’ll find that most of the locals tend to live in the suburbs, the downtown is easily walkable and a pedicab is more than willing to help you out if you’re feeling exhausted after a long day of fun. Just make sure to negotiate the rate before taking off.
That blend of Old Texas and New World is fabulously exemplified in the food. There’s great BBQ from local favorites like Franklin’s (though expect up to 2 hour waits, and don’t bother if it’s after 5 p.m., they’ll sell out of meat) but then there’s also emerging icons of the food business like Paul Qui, 2012’s James Beard Best Chef of the Southwest winner and winner of Top Chef Season 9, whose army of East Side Kings food trucks rove the streets with inspired Asian street food.
The hardest part of SXSW (but the locals just call it “South By”) is trying to decide where to go next—and keeping your stamina up.
- More than 2000 musical performers play SXSW Music including Prince, Justin Timberlake, Green Day and the Flaming Lips
- Major movie screenings have included Lena Dunham’s Tiny Furniture and Kathryn Bigelow’s Oscar-winning The Hurt Locker
- SXSW Interactive is one of the biggest events on the tech calendar and is a game-changer, having been credited with Twitter’s explosion after it appeared in 2007
Why South by Southwest
- Largest event in music and web/interactive of its kind in the world
- Mixers and events for musicians, filmmakers, technology innovators and other creators are a great place to meet people
- Two week event with specialized events depending on interests
- Countless options for your whole group
- Plenty of free shows and parties during the day
- The great food and great people of Austin, Texas
- Lens cameras require a press tag to bring into venues
- Almost all bars and events are 21+
- Admittance for events (including the unofficial ones) go like this: badges first, then wristbands, then everyone else; and many popular events are badges and wristbands only
- Many large events are non-official and require an online RSVP beyond a badge or wristband before SXSW starts so definitely do your homework
- The sun is strong, wear sunscreen
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